What is Market Scoping?
Market scoping is a technique to accelerate market penetration. It has
evolved from work we have done for trans-national organisations such as
the United Nations, countries and states around the world and a range
of private sector clients.
It is designed to produce tangible results within a three month time frame.
Using our ‘compression’ technique we remove a number of steps
in the conventional business development process.
We have three main client groups:
• Countries, regions and cities seeking to attract new investment
• Companies wishing to enter new markets through direct investment
or partnership
• Professional firms which are expanding their client base
There are four stages in the Market Scoping process:
• Opportunity appraisal
• Market testing
• Company targeting
• Validation
Our business model is based on a small central team, which works closely with a network of associates in France, Sweden, Germany, Hong Kong and Dubai. This extensive network enables us to provide our clients with a high-quality, extremely cost-effective service.
For more information please contact Clive Vokes: clive@marketscoping.com
KEY SECTORS
:: Business
:: Financial Services
:: Leisure & Gaming
:: ICT
